Thursday 20 November 2014

After reading this you'll not look t-shirts as the way you look now

T-shirt : New way of communication 

The people who participate in occupy Wall Street movement in America used banner, poster and more especially t-shirt and it became the effective way to communicate i.e. shirt slogan. In the movement, slogan written on t-shirts was differentiating from the other traditional way to protest. 

"I AM PART OF 99%" (In America every property went in hands of rich people and the other 99% become poor, so I am the one of them.) 

'I ALREADY HATE THE NEXT PRES" (Anyone will win in election and I don't bother about it. Country's politics suck my food and job. Now, even it is 1 years to elect next president. I already hate the president.) 

Some years ago no one can ever assume that one ordinary T-shirt can become powerful medium to speak out. 

In India, During movement of Anna Hazare various people were seen to wear T-shirt printed as 'I  AM ANNA HAZARE' and 'MERA NETA CHOR HAI'. That printed line simply indicates supporter s of Anna Hazare. 

In 2003-04 unemployed middle class American girls and boys used T-shirt slogan as 'MY JOB IS BANGLORD' It is based on that Bangluru city of India provides good job.

T-shirt is the most important and international apparel in real sense. What is caste; colour, country, men and women T-shirts have crossed all the borders.

What India, America what Egypt, Brazil every country's people used to wear T-shirts.

Russia, one of the chilliest country. In spite of chilling climate here girls and boys try to wear T-shirts.

T-shirt is normally worn with jeans but now people use it with trouser. In 'Jab We Met' movie there was a scene on railway station in which Kareena worn T-shirt with salwar, which becomes hot trend in country.

So now question came, why this popular and simple thing come in existence so late? and the other complicated question arise that this T-shirt should be explored in hot weather country like India but surprisingly it is explored in cold weather country like America.

We were use different type of T-shirt in form of vest, semi synthetic cloths and lots of other form since many years. Stitching a T-shirt is not required any hard work, time and techniques. 

Actually, Cloths doesn't need technology or material but need a special thought and creativity.

We cannot imagine Indian forces wearing T-shirt but in America, Government gave permission to wear T-shirt in Spain war. In 1890, Port workers and mining workers were already starting to wear T-shirt because it absorbs sweats. 

The American force when went in hot country like Cuba and Philippines for war. So they also start to wear T-shirt in casual wearing. 

But giving permission to American forces as force apparel became miracle in future. 

After 30 years, later when America suffers from recessions and people were not able to stitch cloths from tailor. So at that time wholesale product, T-shirt helps masses. In spite of all these white collar people were find it hard to digest. Marlan Brando, 1951 A Popular movie 'A Streetcar named desire' released. He decides to wear T-shirt. Due to his step America's white collar people start to accept T-shirts as a clothing option. 

In 1990 period of global warming T-shirt came in market. Now I also want to purchase Rs. 50 T-shirt in thought of that wearing it again and again. After that it helps to mom to wipe floors. 

One day this simple cloth will become a way to define style statement and political declaration which was not expectable, 

American considers that T-shirts reborn is after 2000 but In India registering born and reborn is complicated. 

Global communication is recognized in 21st century. So without uttering a word T-shirt crosses the limit, borders and still communicating to the people . 

                                                           -Translated from article published in Nav Bharat Times.


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