Tuesday 17 November 2015

The Media - A fourth pillar of democracy or a Corporate hub ?

What is the definition of media? This was the first question we were asked during our first lecture in BMM (Bachelor of Mass Media) course. At that time, I give the answer that Media is a channel of communication between mass and the system (read it was just the first lecture, and I was not aware with media concept in deep). My department head agreed with my definition. Later we learned that 'Media is a fourth pillar of democracy' and 'Media is important aspect of society, Media is watchdog.' 

I was very happy to learn all these things that media is the only branch which is so much important for the development of any country. As we all know there are many types of media but here I am going to talk about News media. 

During our childhood, we have only one channel that was Doordarshan and when news comes in between our TV show we feel like to shut the TV. Although I really didn't remember the type of news content Doordarshan was showing at earlier but I did compare it with recent Doordarshan with private channel here.

So let's move to the current era, where we have news channels growing like a grass. Every other day one new news channel emerges and this number is just increasing day by day. They have the cut-throat competition to earn TRP and earn a monetary profit. 

I used to watch news very patiently after my tenth and wanted to make a career in Media industry specially in News channel. Slowly news channel starts showing some horror story, search of haunted places and many more..... Viewers who was bored with the traditional type of news were happy to see such kind of interesting or can say fake news. I think the credit of these yellow journalism goes to India TV, founded by Rajat Sharma in the year 2004. 

I still remember one news (not really a news) where, the background voice keep saying.... kya aap in bhootah tasveeron ka rahsya janana chahte hai, agar haan to remote ko hath na lagaye ..... we really didn't touch the remote and waited for 5 good minutes to know the secrets but alas! they proceed the same visuals with some different story line. We feel like we are cheated. But you know this sensationalism of  news succeed India TV and Rajat Sharma. I still find India TV a piece of garbage.

The sad thing is slowly all the other excellent news channel embrace this concept and now news media is just a piece of fun or satire so I've stopped watching the news channel. 

Media now interest to cover that news which can give them highest TRP. Just like Indrani case, really Media has given more than 50% coverage to Indrani Mukhrajea case, Where the murder of Kalburgi was piled up under these waste news. 

Apparently media is under the influence of corporates or political parties and the news reports are 100% biased. I really hate when media show news of ISIS, Really media is the sole reason of popularity of ISIS and it's motive. They should stop showing the news related to them. The recent award return scenario,  murder in Dadri was really a part of sensationalism. We don't need this type of media. 

Media is a tool who have the responsibility to present an unbiased news to the viewer who have the freedom to form an opinion. 

I can understand to run every organization one need a good sum of money and media is one of them. So gradually media is becoming a corporate hub not a fourth pillar of democracy. 

The viewer need to be sensible and rational to judge any news, because media is showing you which you don't need and which fills their pockets. 

Image source: 1, 


  1. Haha Sheetal, this is very well written and sadly it is true. The media has become sensational today and they only want to show something that can get the attention of people, no matter how stupid and irrelevant it is! This is really sad and needs to change!


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